Job Description

POSITION SUMMARY

The Marketing Manager is responsible for leading Flight Stars’ marketing function, driving demand generation, and creating scalable systems that support sustainable revenue growth. This role owns the full marketing funnel, overseeing lead generation strategy, performance marketing initiatives, campaign execution, brand positioning, and marketing team development while ensuring all marketing activities contribute to measurable business outcomes. The Marketing Manager plays a critical role in increasing qualified lead volume, improving marketing efficiency, strengthening alignment between marketing and sales, and supporting Flight Stars’ vision of becoming the world’s most strategic multi engine training center.

ABOUT FLIGHT STARS

Flight Stars is a professional aviation training organization dedicated to helping pilots achieve their career goals through structured, high-quality flight instruction and advanced multi engine training. Based at Falcon Field in Mesa, Arizona, the company specializes in accelerated pilot development programs, commercial multi engine training, instructor certifications, checkride preparation, and advanced flight proficiency using a modern fleet of Diamond aircraft. Flight Stars combines rigorous training standards, experienced instructors, and a safety-first approach to create an environment where pilots build the skills, discipline, and confidence required for professional aviation careers. Built on a foundation of professionalism, accountability, continuous improvement, and operational excellence, the organization is committed to delivering efficient, results-driven training while maintaining the highest standards of safety and performance. Through its experienced leadership team, modern training platforms, and commitment to student success, Flight Stars continues to serve as a trusted partner for aspiring and professional pilots seeking to advance their aviation careers.

SUCCESS LOOKS LIKE

• Qualified lead volume increases consistently through effective demand generation strategies, campaign optimization, and channel diversification
• Marketing campaigns generate measurable revenue impact through improved return on ad spend, lower acquisition costs, and higher conversion rates
• Marketing and sales teams operate with strong alignment, resulting in accurate lead attribution, efficient lead handoff processes, and improved enrollment outcomes
• Marketing systems, dashboards, processes, and reporting provide leadership with clear visibility into performance, opportunities, and return on investment
• The marketing team operates with accountability, collaboration, and continuous improvement while consistently achieving departmental goals and growth targets

OBJECTIVES

• Lead, coach, develop, and hold accountable the marketing team through clear expectations, regular one-on-one meetings, performance evaluations, and professional development initiatives
• Develop and execute a comprehensive marketing strategy focused on demand generation, lead acquisition, brand awareness, and revenue growth
• Plan, launch, monitor, and optimize paid advertising campaigns across Meta, Google, and other digital channels to maximize performance and return on investment
• Build, maintain, and analyze marketing dashboards that provide real-time visibility into campaign performance, funnel metrics, and key business outcomes
• Partner closely with sales leadership to ensure effective lead routing, attribution tracking, CRM management, and seamless prospect handoff processes
• Conduct market research, competitive analysis, and customer insights initiatives to identify growth opportunities and emerging market trends
• Develop and document marketing processes, workflows, SOPs, and best practices that support operational efficiency and scalability
• Expand qualified lead generation efforts across paid, organic, referral, partnership, and event-based marketing channels
• Leverage AI tools and emerging technologies to improve content creation, campaign execution, workflow efficiency, and marketing productivity
• Analyze campaign, funnel, enrollment, and financial performance data to provide recommendations that support business growth and strategic decision-making
• Maintain and strengthen Flight Stars’ brand positioning, messaging consistency, and promotional activities across all customer touchpoints
• Collaborate with leadership to establish marketing budgets, performance targets, resource allocation plans, and long-term growth initiatives

COMPETENCIES

• Direct response and performance marketing expertise
• Paid media management and campaign optimization capability
• Marketing analytics, reporting, and KPI dashboard proficiency
• Lead generation and full-funnel marketing strategy knowledge
• CRM management, lead attribution, and funnel optimization expertise
• Marketing process development and systems-building capability
• AI tool utilization and workflow automation proficiency
• Market research, competitive analysis, and customer insight capability
• Leadership, coaching, and team development skills
• Cross-functional collaboration and communication capability
• Strategic thinking, problem-solving, and business acumen
• Results-oriented mindset with strong accountability and execution capability

EDUCATION AND EXPERIENCE

• Bachelor’s degree in Business, Marketing, Communications, or related field required
• Master’s degree in Marketing, Business Administration, or related field preferred
• 4–6+ years of direct response, demand generation, or performance marketing experience required
• Demonstrated success managing and optimizing paid acquisition campaigns across Meta, Google, and similar advertising platforms required
• Experience leading, coaching, and developing marketing team members required
• Experience building marketing dashboards, reporting systems, and performance measurement frameworks required
• Strong understanding of CRM platforms, lead attribution, customer journey mapping, and marketing automation systems required
• Experience creating marketing processes, SOPs, workflows, and scalable operational systems preferred
• Experience utilizing AI tools to improve marketing effectiveness and operational efficiency preferred
• Experience within aviation, education, professional training, enrollment-based organizations, or high-consideration service industries preferred

PHYSICAL REQUIREMENTS

• Ability to work at a desk and computer for extended periods while managing campaigns, reporting, team communications, and strategic planning activities
• Ability to maintain focus and attention to detail while analyzing performance data, managing multiple projects, and meeting deadlines
• Ability to communicate effectively in person, virtually, and through written correspondence with team members, leadership, vendors, and prospective customers
• Ability to occasionally lift office materials, marketing supplies, or equipment weighing up to 15 pounds
• Ability to occasionally travel for events, conferences, marketing initiatives, or business meetings as needed

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Flight Stars recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates and partners.

Work Location: In person

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