Location: Grand Rapids, MI
Classification: Full-Time Salaried, Exempt
The Darling Effect is a young, energetic company offering a fresh perspective on the products we use and wear daily. At The Darling Effect, we bring the season’s trendiest gift and lifestyle products to life with enhanced design, creating items that inspire and delight.
The Darling Effect is seeking a strategic, analytical, and execution-oriented Ecommerce Manager to lead and grow our direct-to-consumer business. This role is responsible for overseeing the performance, strategy, and day-to-day management of our ecommerce ecosystem, including our website, digital marketplaces, and emerging social commerce channels.
This is not a general marketing role . The Ecommerce Manager will focus on driving measurable ecommerce performance by improving traffic quality, conversion rate, and overall digital customer experience. The right candidate understands the operational side of ecommerce and is comfortable using data to guide decisions and prioritize growth opportunities.
The ideal candidate is a confident communicator, thoughtful operator, and practical problem-solver who enjoys balancing strategy with hands-on execution while partnering closely with leadership to scale the company’s online growth.
The Ecommerce Manager will support the company’s growth by owning the performance and evolution of our direct-to-consumer business. This role will focus on improving the online customer experience, expanding digital sales channels, and coordinating internal and external teams to ensure ecommerce initiatives move forward with clarity and momentum.
· Own and grow the company’s direct-to-consumer ecommerce performance, including revenue, conversion rate, and customer acquisition efficiency
· Manage and optimize the company’s ecommerce storefront on Shopify, ensuring product merchandising, navigation, and customer experience support conversion and growth
· Monitor and analyze ecommerce performance metrics including traffic sources, conversion rate, average order value, and customer acquisition cost
· Oversee marketplace presence and performance on Amazon, Etsy, and social commerce platforms such as TikTok / TikTok Shop
· Ensure product listings, descriptions, imagery, and pricing remain accurate, compelling, and optimized across all digital sales channels
· Provide strategic oversight for paid acquisition channels including Meta Ads and TikTok Ads, partnering with an external team responsible for campaign execution
· Evaluate advertising performance and collaborate with external partners to improve return on ad spend and customer acquisition efficiency
· Collaborate with and provide direction to internal team member(s) who supports product content, digital marketing initiatives, and marketing assets across ecommerce, wholesale, and broader brand channels
· Coordinate closely with internal teams including Creative, Sales, and Operations to support product launches and seasonal campaigns
· Plan and execute ecommerce promotions, product launches, and merchandising updates to support revenue growth
· Continuously review site performance and customer behavior to identify opportunities to improve the digital shopping experience
· Maintain clear reporting and provide leadership with insights on ecommerce performance, opportunities, and risks
· Contribute to operational improvements, documentation, and process development to support the continued growth of the ecommerce channel
· Contribute to collective team efforts by accomplishing any other related tasks as assigned.
Education & Experience
· Bachelor’s degree in business, marketing, ecommerce, or a related field (Required)
· 4–7+ years of experience managing ecommerce operations or digital sales channels for a consumer brand (Required)
· Direct experience managing or optimizing a Shopify storefront
· Experience working with digital marketplaces such as Amazon
· Experience collaborating with agencies or external partners responsible for digital advertising or marketplace management
Skills & Abilities
· Strong analytical mindset with the ability to interpret ecommerce performance data and translate insights into action
· Working knowledge of paid acquisition channels such as Meta Ads and TikTok Ads
· Strong organizational skills and ability to manage multiple initiatives simultaneously
· Excellent written and verbal communication skills
· Experience coordinating cross-functional projects across marketing, operations, and leadership teams
· Strong proficiency in Microsoft Office Suite, Excel, and/or Google Sheets
· Experience working with ecommerce analytics tools or reporting dashboards preferred
· Thoughtful problem-solver who is comfortable operating in a fast-paced, growing environment
· Detail-oriented with a strong sense of ownership and accountability
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
· Ability to stand, walk, use hands to handle or feel, reach with hands and arms, talk, and hear.
· Ability to lift up to 35 lbs
· Ability to work in a typical office and/or warehouse environment over a full shift.
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