Job Description

Job Description:

Job Title:  Digital Marketing Specialist

Reports to:  Marketing Manager

FLSA Status:  Exempt

 

Job Summary:

The Digital Marketing Specialist will be responsible for managing digital marketing assets across various online and print channels. Primary focus will be on driving brand awareness and engagement. The Digital Marketing Specialist possesses a strong grasp of digital marketing strategies, excellent communication skills, and a data-driven approach to decision-making.

 

Essential Duties and Responsibilities:

· Have the capacity to thrive in a fast-paced, dynamic environment, adapting to changing customer requirements and company priorities.

· Experience with analyzing performance metrics. 

· Experience in successfully managing internal and external relationships.

· Understanding of project management, meeting deadlines, and time management.

· Coordination of healthcare collateral based on internal customer needs.

· Able to work independently and maintain communication between team members to meet deadlines and manage projects in a timely manner.

· Exceptional written and verbal communication, interpersonal, organizational, public speaking, and customer service skills.

· Interest in brainstorming attention-grabbing marketing campaign strategies.

· Keep abreast of industry trends and analyze competitor strategies to identify opportunities and threats.

· Travel as needed to support events and initiatives for external departments, including on-site coordination and digital marketing coverage.

 

PLEASE NOTE: This is not an exhaustive list of all duties, responsibilities and requirements of the position described above. Other functions may be assigned and management retains the right to add or change duties at any time.

 

Minimum Qualifications, Education, and Experience:

• Bachelor's degree in Marketing, Communications, Project Management or a related field.
• Healthcare background is a plus.
• Proven experience in digital marketing or a related role.
• Excellent written and verbal communication skills.
• Creative thinking and the ability to generate engaging content.
• Familiarity with marketing automation software is a plus.
• Ability to work and communicate successfully in a remote environment.

 

Quality Standards:

• • Attends regular corporate meetings in person and virtually as requested.

• Communicates, cooperates, and consistently functions professionally and harmoniously with all levels of supervision, co-workers, patients, visitors, and vendors.
• Demonstrates initiative, personal awareness, professionalism, integrity, and exercises confidentiality in all areas.
• Follows all local, state and federal laws concerning employment to include but not limited to: I-9, Harassment, EEOC, Civil rights and ADA.
• Follows OSHA regulations, RadNet and site protocols, policies and procedures.
• Follows HIPAA, compliance, privacy, safety and confidentiality standards at all times.
• Practices universal safety precautions.
• Promotes good public relations on the phone and in person.
• Adapts and is willing to learn new tasks, methods, and systems.
• Reports to work regularly as scheduled; consistently punctual with respect to working hours, meal and rest breaks, and maintains satisfactory personal attendance in accordance with RadNet guidelines.
• Consistently adheres to the time management policies and procedures.
• Completes job responsibilities in a quality and timely manner.
• Flexibility to work evenings and weekends as business needs require.
• Able to manage multiple tasks and pivot effectively as priorities evolve.

 

Physical Demands:

This position often requires sitting, standing, walking, bending, twisting, reaching with hands and arms, using hands and fingers, handling, or feeling, speaking, listening, and high-level cognitive thinking. Must be able to use a computer and other office machinery including copiers, scanners and computer software. Also, must be able to lift up to 10 pounds occasionally. The position requires the ability to travel (30-40% of time), drive a vehicle, and utilize other forms of transportation.

 

Work Environment:

Hybrid or Remote

 

ACCOMMODATIONS:
Reasonable accommodations may be made to enable people with disabilities to perform the essential functions of the job.

 

Pay Range: USD $50,000.00 - USD $60,000.00 /Yr.

Job Tags

Full time, Work at office, Local area, Weekend work, Afternoon shift

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